ASA Influencer Guidelines: How to Stay Compliant

This blog post will discuss the ASA's influencer guidelines and how to stay compliant. The ASA, or Advertising Standards Authority, is an independent regulator of advertising in the UK. They have recently released new guidelines for social media influencers, and it is important that all brands and influencers understand these guidelines and comply with them. In this blog post, we will go over the key points of the ASA's new guidelines and explain what you need to do to stay compliant.



The ASA's new guidelines state that influencers must make it clear when they are being paid to promote a product or service. They must also make it clear if they have been given a freebie or if they have any other kind of relationship with the brand. Additionally, influencers cannot mislead their followers by making false claims about the products or services that they are promoting.

If you are an influencer, it is important to familiarize yourself with these guidelines and make sure that you are always compliant. If you are a brand, you should ensure that all of your influencers are compliant as well. Failing to comply with the ASA's guidelines can lead to penalties, so it is important to take them seriously.


ASA Website

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